S1 E1 • Star Wars

A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

S1 E2 • Barbie

Inspired by a risqué doll from , the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

S1 E3 • Musclor

Les créateurs qui ont relancé une gamme de figurines d'action sur le déclin se remémorent l'essor puis l'effondrement de leur incroyable empire.

S1 E4 • G.I. Joe

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.